Developing a website that flawlessly operates
Our developers work alongside the project’s lead designer and content strategist to strike the perfect balance between presentation and performance—ensuring the highest level of design accuracy and user experience. Often, this process is time-consuming and requires all disciplines working together to not only deliver the most elegant and smooth experience possible but also to potentially unveil opportunities to boost the site’s performance.
Good website design is a must in today’s highly visual market.
From complex e-commerce solutions to utilizing third-party tools and APIs, M2A Solutions work to develop a website that flawlessly operates, reinforces your brand, and delivers on user expectations—all while accounting for nearly 15 million unique, often unstable website viewing environments.
Once initial designs are complete, ongoing partnership clients receive routine design audits in which a variety of testing tools (e.g., heat mapping, A/B testing) are used to subtlety adjust layouts, calls to action, and visual hierarchy. This non-stop improvement creates websites that not only keep looking like four-star restaurants but also have the functionality and advanced programming to deliver leads, clients, and revenue.
Providing an Optimal Experience
It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.
And that’s a really good thing since nearly half of your customers go online mostly using their smartphones—in fact, mobile and tablet browsing is expected to eclipse desktop-based access within three to five years. This very page you’re reading right now receives 31 percent of its traffic from smartphones and tablets.
Responsive design gives us the freedom to build a site that can dynamically change to fit each user and platform. A media query allows us to target not only certain device classes but also to actually inspect the physical characteristics of the device rendering our work. We then prioritize content and make strategic choices as elements shift and reposition themselves. For example, we could highlight the contact info and social media elements when a user is browsing on a smartphone or adjust the text size and readability when a user is on a tablet device.
One glance can turn visitors into customers
Mobile-first, The matter of today
Driving Users to a Specific Action
Our strategic recommendations are brought to life by designing an effortless user experience (abbreviated as UX). UX is a trendy blanket term that is constantly relied upon but rarely defined as it grows from buzzword to brass tacks. Essentially, UX is about making your digital interactions on any device easy, rather than frustrating.
Whether we’re creating a landing page for a specific campaign or working on the user experience of your shopping cart, M2A Solutions take into account numerous best practice procedures surrounding directional cures, color and contrast, and whitespace. At the same time, it’s important to not ignore psychological elements of converting online (e.g., loss aversion techniques to create a sense of urgency and social proof features to help customers feel like part of a larger group.
First Impressions Matter
Branding, Branding, Branding
Mobile App Development
The technological needs of every business are different. But is it important to understand the mobile market that is growing daily?