the Rev-UP program
Proven All-In-One Brand Awareness & eCommerce Solution
Comprehensive Digital Marketing Program
The Rev-UP Program
The Program Ingredients
The REV-UP Program focuses on 5 key areas:
1. M2A Virtual CMO Service
2. Website: Search Engine Optimization & Email Marketing
3. Amazon: All in One Global Amazon Store Management
4. Social Media Management
5. PPC Management & Ad Driven Leads
VCMO
The Virtual CMO Program
A dedicated virtual marketing officer for the Client who plans develops and executes the client’s marketing and advertising initiatives and reports back to the client and the client’s acting CMO.
Project Outline:
- Develop Digital Marketing Strategies
- Create Marketing and Promo Calendars
- Create Annual Sales Projections
- Create Annual Inventory Projections
- Create Biweekly Flash Reports and Live Dashboard Updates
- Hold Biweekly 1 Hour Meetings to Review the Progress
- Orchestrate the Implementation of the Digital Marketing Strategies Between the Teams
WEB, SEO & EMAIL MARKETING
WEBSITE IS WHERE YOU MAKE THE MOST PROFIT
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or a web page in search engine results. For e-commerce websites, SEO is particularly important because it can drive a significant amount of targeted traffic to the site and increase sales.
In a nutshell, you make the best bang for the buck on your website and you can retarget your customers to juice out the most sales you can at a high profit margin. It is crucially important for your brand to have a strong web campaign.
Project Outline:
- Product Optimization
- Content Marketing
- Technical SEO & Link Building
- Mobile & Speed Optimization
Email Marketing
Email marketing is an important and overlooked form of digital marketing that allows businesses to reach and engage with their audience in a personal and cost-effective way. A good quality email list can help drive a good amount of effective conversion value.
Benefits:
- Cost Effective & Targeted
- High Reach & Measurable
- The ability for Personalized Targeting
- Automation
AMAZON
Amazon Management & Marketing
Amazon management and marketing refers to the various strategies and tactics that M2A will use to promote and sell their products on the Amazon marketplace. This can include utilizing Amazon’s advertising and promotional tools, optimizing product listings, and leveraging customer reviews and ratings.
- A+/Storefront Design/Redesign
- SEO & Content Rewrite
- AI Controlled Ad Optimization
- Search Engine Optimization
- Inventory Forecasting & Projections
- Live Dashboards and/or Biweekly Reports
SOCIAL MEDIA
Social Management
When creating content for social media, there are several key factors to consider in order to make it effective:
Audience: Understand your target audience and create content that is relevant and valuable to them. Consider their demographics, interests, and pain points, and tailor your content to speak directly to them.
Brand voice: Develop a consistent and recognizable brand voice that aligns with your company’s values and resonates with your target audience.
Visuals: Use high-quality visuals such as images, graphics, and videos to enhance your content and make it more engaging.
Storytelling: Use storytelling to connect with your audience and make your content more relatable. Share personal anecdotes, behind-the-scenes looks, and customer stories to give your followers a glimpse into your brand’s personality and values.
Timing: Choose the right time to post your content. Different social media platforms have different peak engagement times, so consider when your audience is most active when planning your content calendar.
Interaction: Encourage audience interaction by posing questions, running polls, or hosting giveaways, and respond to comments and messages in a timely manner.
Optimization: Optimize your content for search on social media platforms and other search engines. Use relevant hashtags, keywords, and meta tags to help your content reach a wider audience.
PAY PER CLICK
PPC Management
A good PPC (pay-per-click) strategy is one that is designed to drive qualified traffic to your website and convert that traffic into paying customers. It should be tailored to your specific business goals, target audience, and budget.
Project Outline:
Keyword research: Identify the keywords and phrases that your target audience is searching for and use them in your ad copy and landing pages.
Landing pages: Create dedicated landing pages for each ad campaign that are optimized for conversions.
Ad targeting & Scheduling: Use the targeting options available on the PPC platform to reach your desired audience, such as demographics, interests, location and device type.
A/B testing: Test different elements of your campaigns, such as ad copy, images, and landing pages, to determine what works best.
Re-marketing: Use re-marketing to target users who have previously interacted with your brand or website.
Analytics & Budgeting
By following these principles, we can create a PPC strategy that is efficient, effective, and scalable over time for your brand.