The Rev-UP Program
The Program Ingredients
The REV-UP Program focuses on 5 key areas:
1. M2A Virtual CMO Service
2. Website: Search Engine Optimization & Email Marketing
3. Amazon: All in One Global Amazon Store Management
4. Social Media Management
5. PPC Management & Ad Driven Leads
The Virtual CMO Program
A dedicated virtual marketing officer for the Client who plans develops and executes the client’s marketing and advertising initiatives and reports back to the client and the client’s acting CMO.
- Develop Digital Marketing Strategies
- Create Marketing and Promo Calendars
- Create Annual Sales Projections
- Create Annual Inventory Projections
- Create Biweekly Flash Reports and Live Dashboard Updates
- Hold Biweekly 1 Hour Meetings to Review the Progress
- Orchestrate the Implementation of the Digital Marketing Strategies Between the Teams
WEB, SEO & EMAIL MARKETING
WEBSITE IS WHERE YOU MAKE THE MOST PROFIT
SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or a web page in search engine results. For e-commerce websites, SEO is particularly important because it can drive a significant amount of targeted traffic to the site and increase sales.
In a nutshell, you make the best bang for the buck on your website and you can retarget your customers to juice out the most sales you can at a high profit margin. It is crucially important for your brand to have a strong web campaign.
- Product Optimization
- Content Marketing
- Technical SEO & Link Building
- Mobile & Speed Optimization
Email marketing is an important and overlooked form of digital marketing that allows businesses to reach and engage with their audience in a personal and cost-effective way. A good quality email list can help drive a good amount of effective conversion value.
- Cost Effective & Targeted
- High Reach & Measurable
- The ability for Personalized Targeting
Amazon Management & Marketing
Amazon management and marketing refers to the various strategies and tactics that M2A will use to promote and sell their products on the Amazon marketplace. This can include utilizing Amazon’s advertising and promotional tools, optimizing product listings, and leveraging customer reviews and ratings.
PAY PER CLICK
A good PPC (pay-per-click) strategy is one that is designed to drive qualified traffic to your website and convert that traffic into paying customers. It should be tailored to your specific business goals, target audience, and budget.
Keyword research: Identify the keywords and phrases that your target audience is searching for and use them in your ad copy and landing pages.
Landing pages: Create dedicated landing pages for each ad campaign that are optimized for conversions.
Ad targeting & Scheduling: Use the targeting options available on the PPC platform to reach your desired audience, such as demographics, interests, location and device type.
A/B testing: Test different elements of your campaigns, such as ad copy, images, and landing pages, to determine what works best.
Re-marketing: Use re-marketing to target users who have previously interacted with your brand or website.
Analytics & Budgeting
By following these principles, we can create a PPC strategy that is efficient, effective, and scalable over time for your brand.