Google Ads Management
Boosting paid search campaign conversions
Let Google AdWords professionals make your paid marketing campaigns successful
At M2A, we manage your Google AdWords (now Google Ads) account targeting the keywords that will drive conversions (purchases, leads, goal completions) to your site. Highly focused keyword research helps us determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it organically via search engine optimization techniques.
- A Google Partner team certified in Ads / AdWords display and shopping
- Detailed monthly AdWords reports
- Ecommerce focused Adwords that drive sales
- In-House Team, In the USA
Keyword Research for a Solid Foundation
Determining the best keyword(s) to bid on is the foundation of a successful campaign. Our extensive keyword research & competitor research helps us determine exactly which keywords have the potential to provide the best ROI.
Competitor Campaign Analysis
Understanding how your competitors configure their Google AdWords campaign can be a huge competitive advantage. We’ll give you insight into their bids, spend and landing pages.
Campaign Creation and Ad Copy Creation
We’ll set up your AdWords campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Landing Page Design and Development
With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages, without the need to involve a third-party.
How does Google Ads (previously AdWords) campaign management work?
Amazon is an ever-growing, ever-changing platform, providing businesses with a wide range of options for selling and marketing their products. We offer a complete catalog of account management services to cover the full gamut of selling opportunities – including hybrid models. Together, we can help pinpoint the best options for your business.
Paid Campaign Analysis & Implementation
With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.
Search Network Advertising
With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Ad Variation & Testing
Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.