Amazon A+ Content
Driving Conversion by Enhanced Brand/A+ Content
Create Amazon A+ Content That Drives Conversions
In case you have yet to upgrade your Amazon products to A+ content, this is the time to accomplish it. Why? Because A+ content offers merchants a very important competitive advantage over other sellers and helps trigger the “buy now” response in shoppers. Actually, A+ articles is indeed effective, Amazon estimates that it can benefit boost sales by up to 10%!
The Ever-Dull Product Description
Imagine a typical Amazon product description. It has plenty of text, no imagery and little to no visual interest. Sure, you can manually input Html page to include simple formatting like bolding, bullet points and line breaks. But even then, you run the chance of violating Amazon’s HTML limitations and rendering your content invalid.
Amazon A+ Content Dull Product Description
With regard to argument, let’s say you adhere to Amazon’s approved usage of HTML and get your product description published. It really is well-written, engaging and filled with valuable information regarding your product. However, it looks similar to a full page out of a college term paper than an eye-catching, compelling sales page.
What entices buyers to avoid? To slow their scroll and read your description rather than just glancing over it and moving onto another product? That’s where A+ content will come in.
Plus Up Your Descriptions
Amazon offers A+ content to merchants on the Vendor Central sales platform as a means add more desirable, in-depth information with their listing’s product description.
With A+ content, you can include imagery, pick from a wider selection of formatting options and revel in more creative methods to lay out your articles. This original content approach converts much better than other content tools and helps turn more shoppers into buyers by:
Grabbing Shoppers Attention
A+ content stops shoppers within their tracks since they are very much accustomed to seeing product listings filled up with long blocks of text. The large images and uniquely formatted copy possess the powerful shock value and stopping power that each seller dreams of.
Improving the Listing’s Skimability
The very last thing consumers wish to accomplish is read through lines and lines of text looking for the information they want. A+ content material eliminates this issue by producing product information better to digest. Without the confines of big, bulky text blocks, it is easier for sellers to split up their content and help shoppers locate the info they want for.
Showcasing Your Products
Among the primary great things about A+ content material is its capability to display huge, eye-catching images. This presents an excellent opportunity to showcase every feature and good thing about your product. Consumers can get an in depth appearance at your product before they make a purchase, permitting them to strike that “buy” button confidently.
Proven Marketing Tactics
You may observe that many areas of A+ content resemble a normal brochure. That is no coincidence. Without the textual confines that Amazon used to impose on product listings, the platform can explore new formats, color schemes and other old tactics that marketers possess used for years and years.
Self-Service vs. Amazon
Builds for you personally
Amazon offers sellers two different types of A+ Detail Pages: self-service and Amazon builds for you. With self-service, it really is your decision to produce your own layout, supply your own images and write your own copy.
On the other hand, Amazon builds for you personally is strictly what it appears like. You upload your files and content and Amazon will generate an A+ Detail Page in your stead. While this option to self-service articles may appear tempting, it limits the quantity of customization and control you have over your content. Additionally it is important to remember that this option is only available to select vendors.
Awesome A+ Content
A great content medium is to have our A+ content specialists handle your listing. With this technique, you can enjoy all of the content control of a self-service plan – supported by the knowledge and understanding of our professional marketing team.
Our specialists will review your product carefully to be able to gather and convey, through words and images, nuanced product detail and a feeling for what it is like to touch, feel or hold your product.
In crafting your specific brand story, we will paint an image of what it really is prefer to own the product. By creating enhanced images, comparison charts and compelling text, we will help your articles better connect to the customer and elicit an experience for how the product can work for them.
Our goal is to engage and resonate with the reader, sparking their imagination with ideas for the way the product will improve their life.
Services We Offer
Is It Right For You?
At your first, free consultation, we can help determine if A+ Content is best for your Amazon products.
Copywriting
Our complete copywriting services include engaging product titles, A and detailed product features+ product descriptions.
Design
Design Amazon A+ Content pages for your business
Photo Editing
Have low-resolution or low quality images? We are able to use image processing to highlight details and meet Amazon’s specs.
Marketplace
Once your A+ Detail Page is complete, we are able to list your products on Amazon’s marketplaces and handle ongoing maintenance.
Optimize
We can do all the above using Amazon guidelines and our years of expertise to greatly help optimize your product descriptions to activate buyers.
A+ vs. Enhanced Brand Content (EBC)
As we mentioned earlier, A+ content is a free of charge service wanted to merchants on owner Central sales platform. Amazon offers a similar service to third-party branded sellers called Enhanced Brand Content (EBC).
Many sellers should come to us asking what the similarities and differences are between your two platforms and which is most beneficial for them. Both platforms help drive sales and conversions by enhancing your product descriptions with additional text and imagery. The major differences, however, drop to three primary factors: account type, location within the merchandise listing and template features.
Account Type
EBC is open to authorized third-party sellers with a registered brand in Brand Registry. A+ content emerges to first-party sellers within Vendor Central.
Location within the Product Listing
EBC is available within the merchandise Description section while A+ content is listed beneath the “From the maker” portion of the page.
Template Features
EBC enables you to choose from a number of templates and layouts for no more than seven total modules. A+ content offers 12 different modules, customizable functions and each with advanced settings.